Zonal Marketing Head
Summary
Plan & oversee the execution of integrated marketing strategy utilizing ATL/BTL/Digital channel
Work closely with cross functional teams in Sales, CRM, Loyalty, Institutional Sales, Rural Sales, Leasing & Subscription department
Devise customer acquisition strategy for newly launched initiatives by working along with regional teams
Engage with Business Unit Heads & Senior Leaders to understand National Strategy and devise action plan for concern areas
Analyze industry market share by manufacturer, segment, city to plan data driven marketing campaigns
Employ customer profiling analytics for detailed mapping of right customer segment for any campaign
Monitor campaign impact & key performance metrics
Conduct periodic review of ATL/BTL/Digital Agencies
Expectations
I am looking to take strategic decisions, have P&L responsibility, manage a team, devise customer acquisition strategies, devise product positioning, targeting and segmentation.
Employment Preferences
Expected Base Salary
*,*00,000 INR
Academic Degree
Experience
Total Professional Experience
Skills
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