Web focused and customer centric web optimization.
Web marketing and web product management and web analytics using Adobe Target and Adobe Analytics, content square.
Conduct stakeholder meetings for ideation, prioritization and optimization.
Setting A/B , Multivariate , personalization test using Adobe Target.
Baseline calculation to determine test duration using Adobe target sample calculator and other tools like optimizely.
Quality assurance using adobe experience cloud debugger, developer tools like omnibug, observepoint tag debugger ,mia prova and other Autodesk proprietary tools.
Post test Analysis to determine statistical significance, minimal detectable effect, confidence interval , P value and lift..
Dashboard creation and data reporting.
Conduct target test result readout sessions to stakeholders using microsoft PowerPoint decks.
Recommend, strategize next steps as per A/B , MVT, personalization test results.
Jira ticket creation and monitoring, document project requirements, architectural details using confluence.
Tools and Platforms: Adobe Analytics, Adobe Target, HTML, CSS, JS, Jquery, Content square, Microsoft PowerPoint, Power BI, Microsoft excel, Omnibug, observe point, Adobe experience cloud debugger.
Currently in H1B , looking for corp to corp positions.
Web Optimization, Web Analytics, Digital Analytics
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