VP Marketing Analytics

Summary

Marketing Analytics Leader helping organizations manage, optimizate marketing spends and help drive top line and bottom line results

Skills - Stakeholder management ( CXO) , Vision Setting , Team Building , hiring and retaining talend , budget management

Skills - Market Mix Models , Paid Media Analytics , Attrubution Models ( MTA , LTA) , Incrementality Measurement , Experiemention and Testing , Forecasting

Tools - Statistical Modeling ( R , Python) , SQL , Looker , Tableau

Expectations

Marketing/Customer Analytics Leadership Opportunity

Employment Preferences

Expected Base Salary

**0,000 USD

Academic Degree

Experience

Skills

• Market Mix Models
• MMM
• Attribution
• Mta
• Experimentation A
• B
• Statistical Modeling
• Foreacasting
• Paid Media
• Segmentation
• Brand Lift