Virtual Assistant/ Social Media Manager candidate in Nairobi, Nairobi City, Kenya

Summary

Hardworking search marketing lead skilled in understanding and defining requirements, building plans and optimizing approaches based on current market, site and consumer data. Highly analytical and research-driven with in-depth understanding of different markets and channels. Methodical digital marketer develops brand awareness and online reputation by managing content, generating inbound traffic and creating solid content strategies. Solid grasp of SEO tactics paired with hands-on experience with major social media platforms. Executes successful social media strategies to drive engagement and recognition for big brands. Experienced customer service agent with good communication and writing skills.
EXPERIENCE
Social Media Marketing (currently independent contractor since 2020)
Monitored and tracked followers on social media platforms to analyze growth.
Monitored social channels to engage with audiences.
Presented growth and engagement analytics to executive teams to make recommendations.
Identified opportunities, trends and features in social media space to keep organization competitive.
Analyzed and reviewed effectiveness of campaign to maximize results of engagement.
Assessed social media marketing strategies to determine rate of return.
Identified websites as long-term business targets to increase revenue.
Created and published promotional content to increase fan engagement and channel growth.
Analyzed, experimented and tested strategies for continuous campaign optimization.
Evaluated search engine patterns and directed online keyword and content placement to optimize site exposure in search engines.
Coordinated social media campaigns to inform and improve search marketing tactics.
Used advanced market research to locate and leverage current search trends and data for real-time marketing improvements.
Built content strategies for digital media in line with branding and messaging standards.
Managed online marketing strategies such as promotions, viral campaigns and social media engagement to successfully meet marketing objectives.

Customer Support (Jumia Online Shop from 2019-2022)
Answered live online chats to give quick answers and solve problems faster.
Troubleshot and resolved online ordering issues and concerns to promote a seamless ordering process for customers.
Conducted quality assurance reviews of website to maintain accuracy of online booking tool.
Documented and updated customer records in Excel spreadsheets to record interactions and facilitate follow-up.
Generated reports and tracked customer service metrics on daily basis.
Monitored customer feedback and performance indicators to identify areas for improvement.
Assisted clients with product questions to facilitate online ordering process.
Resolved customer complaints by determining cause of problem, selecting best solution and expediting correction or adjustment.
Freelance Transcriptionist
Toloka Company (March 2021- Current)
Listened to audio recordings and typed out verbatim information for official records.
Edited speech-recognized drafts to improve accuracy and clarity.
Resolved inconsistencies, discrepancies, and inaccuracies in audio files without altering the intended meaning of dictation.
Reviewed and edited transcribed reports and dictated material to correct problems with the clarity, terminology or grammar.