Vice President of Marketing

Marketing & Advertising Professional New York City, New York, United States

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Summary

As a curious, driven marketing leader, I thrive owning major transformation initiatives and providing critical insights to C-suite executives across large corporations and start-ups alike. I offer cross-industry expertise as an internal and external consultant with a keen ability to uncover unique opportunities in new markets. I am a sought-after keynote speaker, board member, and volunteer committed to advancing AI, international business, and women in the workplace.

Career highlights that speak to my strengths and goals include:

Led go-to-market strategy, product positioning, and digital journey for IBM's AI-driven GRC solution, OpenPages, making a significant contribution to revenue targets as well as 20% year-to-year growth.

Played a vital role in IBM's acquisition of WDG Automation (Brazilian RPA vendor), integrating a 90+ person organization into IBM's culture and frameworks, including strategic planning, staffing, and IBM style transition, for what would ultimately become IBM Robotic Process Automation (RPA).

Led a year-long transformation of IBM North America, training 300 marketers in Agile methodologies and increasing marketing efficiency, boosting operational agility, and improving team engagement.

Worked with a small team to redesign the business model and turn around 85 Broads, a global professional women's network, by modernizing the platform and event experience, continuously testing and iterating, expanding globally, and maintaining a laser focus on our customers' needs.

Selected for a prestigious Fulbright Grant to teach English as a second language and conduct research on multicultural education in Hamburg, Germany.

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Key Areas of Expertise

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Expectations

I am passionate about making the world better. I want to do great things with talented and motivated people.

How I add value:
- With nearly two decades of experience from IBM, management consulting and from building a startup, I bring perspective and adaptability to any new environment.
- I'm an expert at building and scaling award-winning marketing programs.
- I build enduring brands and relationships by understanding customer needs, creating emotional connections, and providing guidance and solutions that add real value.
- I am a sought-after keynote speaker, board member, and volunteer committed to advancing AI and emerging technologies.

What I am looking for:
- VP of Marketing/Head of Product Marketing/Senior Director or adjacent leadership roles in organizations where marketing is a key driver of growth. Or, CMO or Chief Growth Officer for a startup in which there is a great mutual fit.
- I am keen to continue working in AI and related technologies in some capacity - and see this as inevitable anyway, given how AI is transforming all industries and functions.
- Open to industry. Focused on the synergy with fellow leaders and the health and growth potential of the business.
- NYC (hybrid or in-office) or remote. Open to relocation for the right opportunity.
- I prefer full-time employment, but I am also open to contract work in the interim.