Vice President of Digital Marketing

Summary

Dynamic and data-driven digital marketing executive with over 15 years of experience transforming Fortune 100 brands and scaling emerging platforms through strategic innovation, performance marketing, and customer-centric campaigns. I specialize in building digital ecosystems that drive awareness, accelerate revenue growth, and deliver measurable business results.

At the core of my approach is a deep understanding of the consumerpowered by data, shaped by insights, and executed through integrated, cross-channel strategies. Ive led national branding campaigns, launched DTC and ecommerce experiences, and built digital Centers of Excellence that drive efficiency, performance, and long-term value. My work has increased annual revenues by millions, improved ROI through optimized paid, owned, and earned media, and modernized digital platforms to boost customer engagement and loyalty.

I bring a unique balance of analytical rigor and creative vision. I believe that great marketing happens when science and storytelling come togetherand that the best results come from constant experimentation, rapid learning, and relentless optimization. I embrace challenges, lead with optimism, and thrive on solving complex business problems with agility and precision.

As a people-first leader, Im passionate about mentoring high-performing teams, fostering collaboration, and building a culture of innovation. Whether driving growth in CPG, healthcare, or multi-location retail, I bring energy, expertise, and an unwavering commitment to results.

Core Competencies
Digital Strategy & Transformation
Performance Marketing & Demand Generation
E-commerce & Direct-to-Consumer (DTC)
Content & Omnichannel Experience Strategy
Data & Business Intelligence
CPG & Healthcare Marketing (HIPAA-Compliant)
Website Optimization & Shoppable UX
Multi-location & Franchise Marketing
Team Leadership (Local & Global)

Expectations

I would love to lead a high performing marketing team and develop them into future leaders. I would love to drive growth and innovation through digital marketing and collaboration with brand strategy. I'd love to help build a successful paid/owned/earned marketing strategy to increase revenue and new customer acquisition.

Employment Preferences

Expected Base Salary

**0,000 USD

Academic Degree

Experience

Skills

• Marketing Leadership
• Strategy
• Digital Marketing Strategy
• Content Strategy
• Messaging
• Brand Storytelling
• CRM
• Retention
• Lifecycle Marketing
• Cross-Functional Leadership
• Collaboration
• Agency
• Vendor Management
• Budget Management
• Fore- Casting
• Healthcare Marketing Compliance
• Digital Marketing
• Loyalty Program Management
• Customer Data Strategy
• Data-Driven Decision Making
• Food
• Beverage
• Franchise Management
• Organizational Leadership
• Entrepreneurial Mindset
• Strategic Planning
• Innovation Leadership
• Communicator
• Digital
• Performance Marketing
• Performance
• Digital Marketing Leadership
• Paid Media Strategy
• Google Ads
• Search
• Display
• Video
• PMax
• YouTube
• AI
• ML Campaign Optimization
• Automation
• Lead Generation
• Nurturing
• Conversion Opti- Mization
• Incrementality Testing
• Marketing Mix Modeling
• MMM
• Full-Funnel Orchestration
• ROI Optimization
• Advanced Analytics
• Adobe Analytics
• Google Search Console
• BI Dashboards
• CRM Integration
• Predictive Lead Scoring
• Multi-Channel Media Planning
• CTV
• OOH
• Streaming Audio
• Partnerships
• SEO
• SEM
• Social Media
• Creative Optimization
• Budget Allocation
• Forecasting
• 8-figure Portfolios
• Cross-Functional Collaboration
• Sales
• Ops
• CX
• Data Analysis
• Content Creation
• Performance Measurement
• Analytical Skills
• Data Visualization