Trade & Category Analyst


Lead the onboarding of 10k small neighborhood grocery stores on E-RTM platforms like Oscar & which have generated revenues of PKR 313 MN till date
Implemented data driven analysis to improve the channel mix of laundry portfolio resulting in $400k saving in trade spends. Delivered a USG of 6.9%.
Identified gaps in the northern belt of Pakistan by monitoring productivity trends. Changed the selling model. Improved brand penetration by 12% to 21 MN households in one quarter.
Initiated Cashless Credit Solution for small retailers with mobile wallets. Increased volume of credit utilization to $75k. Percentage of bad debt decreased by 50%.
Optimized routes of delivery vans saving $162k, which improved Distributors ROI by 14%.


Business Analyst with more than 2 years of experience in data analytics and operations optimization. Strong track record in enhancing technological capabilities, leadership and management. Seeking opportunities in consulting.

Work in Pakistan
Employment Preferences
Expected Base Salary

**,000 USD

Academic Degree

Total Professional Experience

3 years
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