Trade & Category Analyst

Summary

Lead the onboarding of 10k small neighborhood grocery stores on E-RTM platforms like Oscar & Jugnu.pk which have generated revenues of PKR 313 MN till date
Implemented data driven analysis to improve the channel mix of laundry portfolio resulting in $400k saving in trade spends. Delivered a USG of 6.9%.
Identified gaps in the northern belt of Pakistan by monitoring productivity trends. Changed the selling model. Improved brand penetration by 12% to 21 MN households in one quarter.
Initiated Cashless Credit Solution for small retailers with mobile wallets. Increased volume of credit utilization to $75k. Percentage of bad debt decreased by 50%.
Optimized routes of delivery vans saving $162k, which improved Distributors ROI by 14%.

Expectations

Business Analyst with more than 2 years of experience in data analytics and operations optimization. Strong track record in enhancing technological capabilities, leadership and management. Seeking opportunities in consulting.

Employment Preferences

Expected Base Salary

**,000 USD

Academic Degree

Experience

Skills

• Management
• Data Analysis
• Public Speaking
• Leadership
• Statistics
• Foreign Languages
• Marketing