Sr Marketing Director
America/Los_Angeles - PST / PDT
Summary
Lead a newly formed cross-functional teams to design and execute customer-centric channel strategies that drive growth throughout the full funnel. (Awareness, consideration, conversion, loyalty and engagement)
Manage a team of channel experts across paid advertising, SEO, SEM, Social, Email, Events, App, and Web.
Collaborate with agencies, comms, product marketing, sales, ops, data, analytics, and marketing technology to build and stand up a new operating model to deliver unified customer experiences across four business units
o Business Impact: 10-20% reductions in acquisition costs, 3-5% reduction in churn and 6-10% increase in LTV
o Marketing Performance: 20-30% lift in awareness, 150%+ increase in traffic and 200%+ lift in qualified lead volume
o Operational Efficiency: 50%+ Speed to Market, Cost Savings 33%
Expectations
Day to day work includes a mix of strategy, activation and is in service of a mission to provide value to the greater good. Collaborate with smart and professionally astute colleagues who are solution oriented and creatively attack challenges. Flexible work schedule with competitive compensation and benefits.
Employment Preferences
Expected Base Salary
**0,000 USD
Academic Degree
Experience
Total Professional Experience
Skills
- SOFT SKILLS
- Strategy + Execution
- Unique Ability To See The Big Picture
- Execute Flawlessly
- With A Hands-on Approach. Transformational Leader
- Proven Ability To Motivate Cross-functional Teams Through All Business Cycles.
- Actionable Insights
- Skilled Storyteller With A Talent For Translating Complex Data Into Actionable Insights.
- Can Do Attitude
- Detail-oriented
- Flexible
- Reliable Contributor Who Brings An Entrepreneurial Spirit To Every Project.
- HARD SKILLS
- Playbooks
- Frameworks
- Programmatic Development
- Marketing Playbook
- Supporting Frameworks
- Including Agile
- Localization
- Transcreation
- Modular Content
- CMS Integrations. Proven Ability To Advise On KPI's
- Scorecards
- Ensuring Launch Plans
- Brand Plans Have Clearly Defined KPI's
- Scorecards In-place. Continually Improve The Model By Applying All Learnings Towards The Optimization
- Each Playbook.
- Channel Marketing
- World Class Integrated Marketing Strategist Across The Full Funnel
- Awareness
- Consideration
- Conversion
- Engagement.
- Growth Marketing
- Director
- Brand Marketing
- Demand Generation
- Lead Generation
- Acquisition
- CRM
- Lifecycle Marketing Tactics.
- Audience Segmentation
- Advanced Level Curator
- Customer Journey Mapping.
- Media Planning
- Master Planner
- Paid Advertising Investment
- Channel Mix Recommendations Across
- TV
- Radio
- OOH
- Digital
- Video
- Display
- Programmatic
- SEO
- SEM
- Social
- Podcast
- Web
- App
- Emerging Channels
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