SEO Copywriter

Writing & Editing Professional Ho Chi Minh City, Ho Chi Minh, Viet Nam

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Summary

Experienced SEO specialist with a strong focus on driving organic growth and enhancing user engagement through comprehensive keyword research, content optimisation, and strategic link building. I leverage a blend of traditional and advanced SEO techniques to ensure that content aligns with user intent, improves search visibility, and adheres to best practices.

In SEO Execution, I conducted in-depth keyword research utilising Google and voice search, incorporating question modifiers such as "who is" and "how to" for long-term keywords that align with various search intents, including informational, navigational, commercial, and transactional. I optimised meta titles (50-60 characters) and descriptions (150-160 characters) for click-worthiness and keyword inclusion, applied H1 tags to reinforce relevance, and developed SEO-friendly URL slugs to boost visibility. By maintaining a 1-2% keyword density, I ensured balanced content that avoids over-optimisation. My work in image optimisation included compressing images under 100KB and crafting descriptive alt text, enhancing both load time and accessibility. I also created Q&A pages based on "People Also Ask" to build topical authority and boost featured snippet opportunities.

For Content Optimisation, I utilised tools like Chatgpt, Copilot, Claude.ai, and Google Bard for content ideation, outlining, and drafting, followed by thorough fact-checking before publishing. Additionally, I applied local SEO techniques to improve search visibility and engagement.

In Link Building and Optimisation, I crafted anchor text and link placement strategies that meet hosting site requirements and adhere to client Domain Authority (DA) standards of 45 or higher, integrating both internal and external links for maximum relevance.

As part of my SEO Strategy, I benchmarked SEO performance by tracking key metrics, including traffic, keyword rankings, and backlinks, to foster growth. My competitive analysis helped to identify areas for improvement, replicate successful strategies, and prioritise high-value keywords. I consistently set and tracked SEO goals and key performance indicators (KPIS), including monitoring traffic, rankings, click-through rates (CTR), and indexing. By auditing and optimising low-performing content, I effectively managed updates, relaunches, and enhancements to visuals and readability. I built topic clusters to strengthen authority around pillar pages and improved on-page SEO elements, including titles, descriptions, headings, links, and slugs. My technical SEO proficiency includes resolving issues related to JavaScript, XML sitemaps, and site structure.

Expectations

I am looking for a landscape to enhance my SEO expertise, improve content quality, and drive organic traffic. Additionally, a team I expect to join will help me deepen my in-depth keyword research, optimise on-page factors, build strong topical authority, and leverage advanced tools like Chatgpt and Claude.ai for content development. Im particularly interested in an environment that encourages continuous improvement through technical SEO innovation, competitive analysis, and strategic goal setting. Ultimately, Im looking for a position where I can contribute to both traffic and conversion growth while staying aligned with the latest best practices in search engine algorithms and user intent.