Senior Product Marketing Manager

Marketing & Advertising Professional San Francisco, California, United States

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Summary

Experienced product marketing professional and MBA graduate. Work at several prominent FinTech and SaaS enterprises, as well as several Bay Area startups, has allowed me to develop in-depth knowledge of the FinTech/Payments, Mobile, and Artificial Intelligence industries. My current work has allowed me to capture the voice of the merchant and focus on product messaging & positioning, competitor analysis, go-to-market planning, product launch activities, content creation, and thought leadership opportunities to both drive new merchant acquisition and scale merchant adoption of the products that I market.

Expectations

I'm looking for a Sr. PMM role, ideally in the FinTech and/or AI space, that will allow me to:

1) Champion the voice of the merchant by building ideal customer profiles, "right-to-play" product analyses, value proposition and product benefits messaging, and packaging & pricing strategies through targeted research, merchant feedback, and close partnerships with both Product Management and Sales/Account Management.

2) Bring new and interesting products and features to market at scale through 0-1 product launch planning and execution.

3) Partner with key stakeholder teams (such as Sales, Growth/Field/Lifecycle Marketing, Biz Dev/Partnerships, Sales Enablement, etc.) to increase the adoption and usage of current in-market products and features, and encourage merchants to try new products and features via up-sell/cross-sell of existing products.