Senior Performance Marketing Strategist

Marketing & Advertising Professional Accokeek, Maryland, United States

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Summary

I am a seasoned full-stack performance marketing strategist with extensive experience in leading and delivering successful campaigns for both B2B and B2C clients. My expertise lies in ideating, deploying, and optimizing SEM and paid social media strategies. I have effectively managed budgets exceeding $50 million annually across multiple campaigns, significantly reducing CPC for paid search campaigns by up to 75%. Additionally, I consistently achieve engagement rates on Meta and LinkedIn that surpass industry benchmarks by at least 10%.

In my career, I have successfully created and nurtured engaging audiences on platforms like Meta, Pinterest, LinkedIn, and TikTok. One of my notable achievements includes leading a digital campaign that generated nearly $5 million in hotel revenue within 10 weeks in 2022. I excel at establishing and maintaining strong client relationships and effectively communicating with stakeholders to drive results.

My technical skills are comprehensive, covering tools and platforms such as Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads, Facebook Ads, LinkedIn Ads, and more. My career includes roles such as Senior Performance Marketing Strategist at Streetsense Consulting, Founder/Director of Digital and Integrated Strategy at RJEWorx, and Senior Digital Marketing Strategist at Marriner Marketing Communications and Millennium Marketing Solutions. In these positions, I have led teams, managed multi-channel marketing efforts, and delivered high-level analytical reports, consistently driving successful outcomes for clients across various industries.

Expectations

In my next job, I'm looking to earn $95,000 or more, with a solid benefits package that includes health insurance, retirement plans, and performance bonuses. I want a role that offers clear opportunities for career growth, allowing me to take on leadership positions and manage larger teams or projects. Its important for me to work in a supportive and collaborative environment that values teamwork, innovation, and employee well-being, with flexible working arrangements to maintain a good work-life balance.

Im excited to take on challenging and impactful work where I can use my skills in SEM, paid social media, and multi-channel marketing to drive significant results. I appreciate recognition and rewards for my efforts, whether through bonuses, career advancement opportunities, or formal recognition programs. I also value having access to the latest tools and technologies, along with opportunities for ongoing training and development to stay up-to-date with industry trends. Im looking for a role that not only meets my financial goals but also provides a fulfilling and rewarding career experience.