Senior Director or Director of Marketing

Summary

22 years of experience with emphasis in Marketing, Public Relations, Project Management, Sales Support, and GTM Strategy Development
Versatile and driven communications professional with in-house and agency experience, performing multi-faceted responsibilities such as strategic planning, demand generation, corporate communications, social media, public relations, event planning, campaign design and implementation, creative advertising and promotions development, and content management
Led corporate marketing and brand strategy for global publicly traded SaaS IoT provider
Developed and managed marketing operating budget to launch products in tight collaboration across the organization for GTM strategy and compelling storytelling; resulting in 10% growth in subscribers
Created and launched new corporate blog, content marketing program, and employee newsletter to ensure unified brand engagement 360 degrees; resulting in 104% increase in web visitors and 46% lift in pageviews year over year
Ensured public relations activities reflected the strategic direction and positioning of the company, its products, and its leadership and lead relationships with trade/vertical industry analysts

Expectations

To make a valuable impact and contribution to the company in terms of its revenue objectives and culture. To help the company achieve its goals and to work with people who are kind and flexible. To work alongside leadership to formulate a clear strategy and work cross functionally for collaboration and a successful end result. To help others on my team grow and coach them.

Employment Preferences

Expected Base Salary

**0,000 USD

Academic Degree

Experience

Skills

• Marketing Strategy
• Go-to-market Strategy
• Execution
• Corporate Communications
• Branding
• Social Media Management
• Content Strategy
• Development
• Copywriting
• Public Relations
• Event Planning
• Ideation
• Relationship Building
• Product Marketing
• Sales Tools Development