Senior Business Analyst

Summary

As a Business System Analyst, I played a pivotal role in implementing an ESP onboarding project for a startup. My responsibilities included conducting discovery sessions, gathering business and functional requirements, and creating solutions and documenting use cases for multiple brands. I successfully executed IP warming, implemented solutions, and testing to migrate the ESP for six brands across different regions and languages. Additionally, I configured custom reporting to help clients better understand campaign performance and improve quantifiable business results. I utilized data analytics to address challenges and provide insights and recommendations for marketing specific products and campaigns. I partnered with cross-functional teams to develop email strategy and calendar, maintained a customer-centric viewpoint, and continually worked to improve campaign performance. Finally, I authored compelling content pieces and served as an advisor to campaign operations teams.

Expectations

I might be looking for in a new job include challenging and meaningful work, opportunities for professional growth and development, a supportive and collaborative work environment, competitive compensation and benefits, a strong company culture, and a good work-life balance. Additionally, I might also be interested in working for a company that values diversity, equity, and inclusion and has a positive impact on society and the environment.

Employment Preferences

Expected Base Salary

**0,000 USD

Academic Degree

Experience

Skills

• Business Analyst
• Business Analysis
• Requirements Gathering
• Data Analysis
• Business Process Improvement
• Stakeholder Management
• Project Management
• Agile Methodology
• SDLC
• Use Case Modeling
• User Acceptance Testing
• Email Marketing Specialist
• Email Marketing
• ESP
• Campaign Management
• A
• B Testing
• Customer Segmentation
• Analytics
• HTML
• CSS
• Email Deliverability
• CRM
• Lead Generation
• Marketing Automation
• Copywriting