Search Engine Optimization Manager

Marketing & Advertising Professional San Jose, California, United States

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Summary

Over the course of my dynamic career, I have consistently demonstrated expertise and innovation in SEO, website optimization, and digital marketing across diverse industries. As an SEO professional, I successfully led transformative initiatives at prominent organizations, including Palo Alto Networks, TRON DAO, Quicken, Check Point Software Technologies, and Cisco.

At Palo Alto Networks, I orchestrated a strategic initiative, amplifying online visibility for Contact particularly in the crucial Cyberpedia section. Leveraging tools like Searchmetrics and Conductor, I implemented AI-driven content creation, optimized URL structures, and collaborated cross-functionally to elevate search engine rankings, increasing visitor engagement and seamlessly connecting informational and transactional content.

My role as SEO Manager at TRON DAO involved a comprehensive website overhaul for Contact and Contact resulting in significant traffic increases through a scalable URL structure and strategic content hubs targeting blockchain and cryptocurrency topics. This initiative solidified TRON DAO's online presence in a competitive market.

As an SEO Specialist at Quicken, I led a transformative project focusing on site structure enhancement, content optimization, and scalability. Through comprehensive keyword research and competitor analysis, I optimized on-page SEO, introduced a new blog URL structure, and implemented content hubs, contributing to an improved online presence and user experience.

At Check Point Software Technologies, as the SEO Manager, I successfully enhanced the visibility of Contact outperforming competitors in the cybersecurity sector. I spearheaded the Cyber-Hub initiative, strategically designed to capture top-of-funnel keywords and topics, driving increased traffic to key pages.

My role as an SEO Program Manager at Cisco involved managing and elevating SEO programs for the Data Center and Cloud Computing business units. I played a vital role in the successful full site migration to the Adobe WEM platform, ensuring the preservation of SEO elements and introducing a novel "What Is" content strategy for high-volume search queries.

These experiences showcase my ability to lead impactful SEO strategies, optimize website structures, and drive significant increases in online visibility and traffic. My proven record of success in dynamic roles across various industries positions me as a results-driven SEO and website optimization specialist, ready to bring strategic value to a new and exciting opportunity.

Expectations

To work on challenging projects to allow me to apply and expand my expertise in SEO, website optimization and digital marketing.
Opportunities to work with cutting-edge tools and technologies.
To work in an environment that encourages collaboration and allows me to work closely with teams from various departments.
The opportunity to make a strategic impact on a company's online presence, contribute to successful SEO initiatives and drive positive results for digital marketing campaigns.
The opportunity for continuous learning and professional development.