Sales & Marketing

Summary

Responsible for developing, implementing, and analyzing lead generation strategies/campaigns and KPIs to drive revenue growth and system efficacy. Regularly presented updates to C-suite, Board, and team.
Managed and optimized the sales and marketing tech stack, which included Salesforce, Salesloft, Hubspot, and ZoomInfo/RingLead, to improve data accuracy and completeness across systems by designing various objects, fields, dashboards, validation rules, and lead routing/assignment and scoring models.
Constructed and launched successful webinar and exhibit strategies, which increased brand awareness and reach by managing campaign budgets, logistics, and call/email cadences.
Produced and implemented account-based marketing strategies that resulted in a 23% conversion rate through continual testing and optimization and cross-functional collaboration to target specific accounts with paid ads, messaging, and assets.
Hired, directed, and coached a high-performing team of direct reports who were responsible for generating 72% of the company's net new pipeline.
Designed and scaled several lead sourcing initiatives and CRM procedures to improve lead quality and streamline the inbound MQL and SQL process.
Identified and deployed a suite of sales enablement and data solutions, resulting in a 50:1 ROI. Achieved this by conducting industry research, negotiating contracts, building processes, and training and coaching reps.

Expectations

not sure

Employment Preferences

Expected Base Salary

**0,000 USD

Academic Degree

Experience