Media Buyer / Marketing Campaign Manager

Marketing & Advertising Professional Milwaukee, Wisconsin, United States

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Summary

Secured a partnership with Aspen Food and Festival 2023, a partnership that saw a +173% return on marketing investment. Successfully led end-to-end campaign management, including keyword analysis, performance tracking, and reporting to optimize marketing strategies and drive measurable results. Developed audience-centric media plan by conducting thorough audience targeting research, implementing creative testing methodologies, and analyzing A/B test results to enhance current and future campaign effectiveness.