Marketing Director

Summary

Accomplished and outcome-driven professional with proven track record of high growth marketing leadership and driving company revenue and growth to achieve bottom-line outcomes. With a credible history of collaborating with global marketing programmes and sales leadership I am well versed in meeting targets and business outcomes for both established and new markets. I am an entrepreneurial and data-driven B2B marketing leader and have a broad range of both directing and fulfilling successful marketing initiatives across Field, ABM and Partnerships teams. I have many years of experience enhancing customer outreach, brand awareness, and conversion rate. I am committed to driving organisational success through innovative marketing solutions and delivering measurable business impact. In my most recent role Led development of a global ABM framework for 1:Few and 1:1 accounts, utilising intent data for look-alike programmes and A/B testing against my target account list. Applied curated scoring models for account selection and executed annual marketing plans across diverse markets (net new and customer expansion accounts.) Implemented a full range of tactics, including paid and organic social, email, direct mail, content syndication, tradeshow events, in person and virtual roundtables, as well as thought leadership and content creation. Conducted annual performance appraisals and facilitated objective setting and development plans for my team. Fostered excellent internal relationships, ensuring clear communication of marketing and sales strategies, new initiatives, and tactical effectiveness. Provided regular reports to and aligned with Senior Sales Leadership and the wider Management Leadership Team (MLT).

Expectations

Ideally I would lead a team, very open to tech start up roles and would love something in the tech space, potentially in the education sphere so I can combine my experience in academic publishing and the tech space. But I am open to all industries. A vibrant work culture is important to me as is an organisation which fosters and looks after their employees.

Employment Preferences

Expected Base Salary

**5,000 GBP

Academic Degree

Experience

Skills

• Marketing Campaign Management
• Execution
• Business Growth
• Development
• New Programmes Launch
• Managing Funnel Performance
• Gaining Buy In From Sales Leadership
• Profit
• Revenue Optimisation
• End To End Project Management
• Co-hosted
• Owned Events
• Multi-channel Marketing
• Cross-functional Collaboration
• Marketing Strategies Planning
• White Glove 1
• 1 Account Marketing