Marketing Coordinator
Summary
I'm a digital marketing professional with a strong focus on user engagement, performance campaigns, and content strategy for mobile-first products. I hold a Bachelor's degree in Marketing from the University of Economics Ho Chi Minh City, where I was awarded the Outstanding Academic Performance Scholarship in 2022.
I began my career at HR company, where I led content initiatives and email outreach that boosted engagement and brand visibility in the B2B space. I then joined an InsurTech startup, as a Digital Marketing Executive. There, I developed and executed omnichannel campaigns (email, push, in-app, Facebook Ads) that supported a growing user base of ~90,000 MAUs. I collaborated closely with cross-functional teams to enhance UX, drive user retention, and improve overall campaign performance through A/B testing and automation.
My major achievements include:
Leading engagement campaigns that contributed to sustained app usage and retention.
Achieving a 48% increase in social followers through targeted B2B content.
Being recognized as Top Performer of Q3/2024 at LivWell for initiative and campaign impact.
Expectations
Deepen my skills in performance marketing, user engagement, and data analytics.
Work in a collaborative team that values learning, creativity, and ownership.
Be part of a company with a strong vision, where marketing plays a strategic role in product growth and customer experience.
Have the opportunity to learn from experienced mentors and grow into a more strategic marketer over time.
Employment Preferences
Relocation destinations:
- Germany
- Australia
- Belgium
- Netherlands
Spoken Languages
- Vietnamese - Native
- English - Intermediate
Expected Hourly Rate
* USD/hr
Academic Degree
Experience
Total Professional Experience
Skills
- Digital Marketing
- Performance Marketing
- Product Marketing
- Content Marketing
- CRM
- User Engagement
- Mobile Marketing
- Facebook Ads
- Google Ads
- Marketing Automation
- MoEngage
- Email Marketing
- Push Notifications
- In-app Campaigns
- A
- B Testing
- Campaign Management
- UX Collaboration
- B2B Marketing
- SaaS Marketing
- Growth Marketing
- Social Media Marketing
- Marketing Executive
- Marketing Strategy
- Copywriting
- Mobile Apps
- User Retention
- Data-driven Marketing
- Marketing Analytics
- Vietnamese Marketer
- Marketing Specialist
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