Marketing and Communication

Marketing & Advertising Professional Nairobi, Nairobi City, Kenya

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Summary

Communications Executive-Digital
Kibo Africa Limited | Nairobi, Kenya
Aug 2023- To Present
Spearheaded marketing and communication strategies that drove a 30% increase in brand visibility across digital channels, contributing to a 15% rise in customer acquisition.
Managed social media, website content, and digital campaigns, while building relationships with media for press outreach and coverage.
Produced high-quality, engaging content for various channels, including press releases, blog posts, social media updates, newsletters, and impact stories, achieving a 25% improvement in engagement rates on social media platforms and a 20% boost in organic website traffic through SEO initiatives.
Led the internal/ external creative teams and marketing agencies to build 360 IMC campaigns e.g #RideLikeAChamp, resulting in a 40% increase in campaign reach and consistent messaging across all customer touchpoints. Ensured integration across digital, social, and traditional media, elevating brand recognition.
Developed and executed communication strategies to elevate Kibo's brand image, including the planning of corporate events such as new product launches, media briefings, and community engagement events.
Lead the creation and branding of marketing materials to ensure consistent messaging and strong visual alignment with Kibos brand identity across digital, print, and in-store materials.
Marketing and Digital Strategist
Digital Tailor Agency | Nairobi, Kenya
June 2019- February 2023
Developed tailored marketing plans for diverse clients, achieving a 75% client retention rate through consistent delivery of strategic, impactful campaigns.
Directed creative teams to produce high-quality marketing materials aligned with client brand guidelines, elevating client satisfaction by 15% and ensuring consistent brand identity across all public-facing communications.
Led the creation and execution of multi-channel campaigns, ensuring consistent messaging across digital, print, and video platforms, resulting in a 20% boost in overall audience engagement.
Managed end-to-end planning and execution of client events, achieving a 30% increase in lead acquisition per event and strengthening client relationships through impactful experiences tailored to audience needs.
Communication Liaison
City Health Hospital | Nairobi, Kenya
February 2017- June 2019
Developed and implemented digital marketing strategies across social media, content marketing, and SEM, resulting in a 20% increase in website traffic and a 15% rise in lead generation.
Managed social media channels (Facebook, Instagram, Twitter, YouTube), creating content calendars and coordinating with teams to align messaging with brand goals, increasing engagement by 25% across platforms.
Responded to customer queries on social media, executed follow-up campaigns via email/SMS, and conducted feedback analysis to enhance customer satisfaction, contributing to a 10% increase in customer retention.
Strengthened brand visibility by building relationships with media, bloggers, and customer audiences, generating positive publicity, and increasing stakeholder engagement through strategic outreach efforts.