Marketing Automation Specialist

Marketing & Advertising Professional Noida, Uttar Pradesh, India

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Summary

As a Marketing Operations Specialist II, I execute and streamline marketing workflows and processes through the seamless integration of Salesforce and Pardot. I also establish and maintain scalable processes that ensure best practices in campaign management, lead generation, qualification, distribution, and reporting.

With 3+ years of experience in marketing operations and automation, I have successfully led and delivered various global campaigns, including the flagship events. I have also developed protocols, processes, and best practices to implement marketing automation and lead qualifying/scoring, and collaborated with the Marketing Analytics Manager to track and analyze marketing activity using Power BI and other tools. I am passionate about using data analytics to develop insights and make recommendations on areas for optimization, and improving customer experience through innovative solutions. I am looking for global exposure and learning opportunities with an organization of repute.

Expectations

I wish to learn new skills and tools in order to enhance my knowledge and grow professionally. I am also looking for team lead roles. Moreover, I have keen interest in Data Analytics and Data Visualisation.