Marketing Automation Manager

Summary

Built and deployed programs to maintain database organization and integrity.
Direct and oversee 2 Marketo instances for PFL. Responsible for marketing campaigns and programs; lead routing and scoring; data management and hygiene; subscription center; forms and landing pages; nurture tracks and reporting.
Coordinated and executed 12 webinar programs and 30+ trade show and event programs each year, influencing 325 SQLs
Developed, implemented, and executed prospect nurture program with 3 main streams and 5 binge tracks and including direct mail components in the stream, resulting in 12% lift in open rates and 32% lift in CTR
Reorganized subscription programs to ensure initial and continued GDPR compliance
Maintain and update lead scoring and lifecycle model for data integrity and collaboration with Sales
Led, implemented, and distributed best practices guide for using direct mail programs in Marketo

Expectations

looking to work with a team

Employment Preferences

Expected Base Salary

**0,000 USD

Academic Degree

Experience

Skills

• Marketo Certified Expert