Manager, Business Analytics

Summary

Leads the analytics, strategy and operations of a loyalty growth program.
o Builds project plans, financial models, and business cases for the expansion of loyalty program.
o Defines the KPIs for new programs and leads the development of dashboards to monitor the program performance.
o Performs ad-hoc customer data analysis and provides insights to the leadership team.
o Collaborates with various functional teams such as analytics, marketing, technology, legal, and financial services to ensure successful end to end implementation of loyalty programs.
o Leads co-branding marketing efforts related to credit cards.
o Leads the end to end implementation of Fintech products.

Data Analytics
o Served as the analytics expert in a team of 14 directors and led several analytics projects for both softline and hardline business units.
o Led the development of tableau and looker dashboards by eliciting business requirements and liaising with the data analytics team of developers and solution architects.
o Conducted regular check-in meetings with business and analytics team, ensured that projects are completed on time and met business expectations.
o Performed ad hoc analysis and data extracts as requested by senior management utilizing Teradata, Google Big Query, Microstrategy, Looker, Tableau, and Member Analytics Platform.
o Partnered with analytics machine learning team in developing replenishment models for targeted grocery marketing communications which drove $4M in sales.
o Provided data required for external and internal board meetings.
o Provided training to directors in using self-serving BI tools and ROI calculators.
Strategy and Operations
o Developed and executed data driven promotional strategies by working collaboratively with cross functional teams of analytics, marketing, finance, and legal.
o Developed business cases and financial models and worked on getting funding approvals for marketing campaigns.
o Developed offer and marketing strategies for Mattress business unit.
o Performed test vs control group and pre and post analysis of promotional events and provided recommendations on go forward strategies.
o Analyzed offer and member segment performance and provided insights and recommendations to directors.
o Developed and executed holiday season and best member targeting strategies using data analytics and liaising with the email marketing team.

Expectations

Looking for opporunities in the areas of analytics or strategy

Employment Preferences

Expected Base Salary

**0,000 USD

Academic Degree

Experience

Skills

• SQL
• Tableau
• Python
• MS Office