Lean Demand Generation Marketer (Director, Head of Marketer, VP)

Marketing & Advertising Professional Brockton, Massachusetts, United States

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Summary

I am a lean marketer that uses a strategy of programs rather than campaigns. This means that I don't rely on expensive paid ads for creating low quality leads.

My approach is unique in that I build marketing programs that build thought leadership and create demand. I use virtual interactive events to create content and repurpose it into a variety of formats that Sales finds invaluable.

My differentiator is that I understand the audience and what motivates them. Then I use messaging that provides them with value to connect with them to capture demand. I use tools to build lists to do the outreach. The combination of inbound programs and outbound motions is very effective. I also collaborate cross-functionally and provide leadership. I build dashboards that show attribution across channels and tie the leads to pipeline and revenue.