Head of Marketing candidate in Berlin, Berlin, Germany

Summary

I am a results-driven Head of Marketing with 14 years of experience providing strategic leadership and driving substantial growth across diverse B2B and B2C sectors. My expertise lies in developing and executing comprehensive marketing strategies across the full spectrum of owned, earned, and paid media channels, with a proven track record of building high-performing teams and delivering measurable business outcomes.

In my recent role as Marketing Team Lead at Maververse, I not only led a team and managed a 450k budget, but I also played a key role in aligning marketing strategy with overall company growth objectives. I spearheaded campaigns across web, social, and SEO that significantly improved our digital presence (3-point increase in domain authority, 30% rise in organic traffic). I also directed outreach initiatives and fostered cross-functional collaboration to enhance brand visibility and product impact.

My experience as Senior B2B Marketing Manager at Qunomedical showcases my ability to lead B2B marketing efforts, where I developed multi-channel campaigns for the Qunosuite SaaS product, optimized the channel mix for ICP engagement, and contributed to the marketing tech stack strategy.

At Scalable Capital, as Senior Growth Marketing Manager, I demonstrated my strategic capabilities by building and executing the GTM strategy for the Spanish market and localizing the Austrian market strategy, achieving a 200% increase in acquisitions within a 3-month period. I also oversaw significant budgets (up to 1M) and optimized app store listings.

Earlier in my career, as Marketing Head at Data IQ, I was responsible for developing customer experience strategies using ABM, driving brand engagement to improve retention, and leading digital campaigns, which resulted in a 22% revenue growth in the Education Services unit. This role highlights my ability to set the overall marketing direction and manage a team to execute it effectively.

My foundational experience includes roles at Penalty (Product Manager & Demand Planner), Oracle (Sales Account Manager), and Nike (Sales Tools Analyst), providing me with a well-rounded understanding of marketing, sales, and operations.

I possess a Bachelor's Degree in Business Management and have enhanced my expertise with executive education in Digital Marketing and Marketing Metrics. I am fluent in Spanish, proficient in English (C1), and have a working knowledge of German (B2).

My key skills encompass strategic marketing leadership, team building, budget management, multi-channel marketing expertise, brand development, and a strong focus on achieving measurable results.

Expectations

As a Head of Marketing, I am seeking a leadership role where I can leverage my extensive experience to shape and drive the overall marketing vision and strategy for a company. I am passionate about building and mentoring high-performing marketing teams, fostering a culture of innovation and collaboration, and implementing data-driven strategies that deliver significant business growth. My expectations include:

Providing strategic leadership to the marketing function, aligning marketing goals with overall business objectives.

Developing and executing comprehensive marketing plans across all channels to enhance brand awareness, drive customer acquisition and retention, and maximize ROI.

Building, managing, and mentoring a talented marketing team, fostering professional growth and development.

Managing and optimizing the marketing budget to ensure efficient allocation of resources and achievement of key performance indicators (KPIs).

Collaborating closely with other departments, including sales, product, and customer success, to ensure a cohesive and integrated approach to market.

Implementing robust marketing analytics and reporting frameworks to track performance, measure impact, and inform strategic decision-making.

Staying abreast of the latest marketing trends, technologies, and best practices to maintain a competitive edge.

Contributing to the company's overall strategic direction as a key member of the leadership team.