Head of Brand

Marketing & Advertising Professional Manhattan, New York, United States

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Summary

With over 15 years of experience in branding, design, and marketing, I am a seasoned and innovative marketing leader. My skill set, akin to a Swiss army knife, is continuously honed as I embrace a humble, high-performing, and collaborative approach. Successfully bridging the gap between creative and analytical aspects, I excel in various global settingsagencies, in-house teams, and multi-channel environments.

As a passionate long-distance runner, my relentless determination and commitment to goals define my career. Thriving on storytelling, teamwork, and building connections, I champion collaboration across departments, celebrating both small wins and significant successes.

Contributing significantly to brands like Tommy Hilfiger, Tommy Bahama, and Rituals Cosmetics, my role as Head of Marketing at Rituals Cosmetics USA showcased achievements like a successful Sephora.com launch and navigating COVID challenges for notable e-commerce growth. Strategic initiatives, including a captivating Advent Calendar campaign, led to substantial revenue increases.

As SVP Brand Creative at Tommy Bahama, I led a dynamic in-house team, elevating the brand's visual impact and contributing to a 60% revenue increase in four years. As Director of Global Brand Creative at Tommy Hilfiger, I built a full-service in-house agency, collaborating directly with Tommy Hilfiger to achieve an 82% revenue increase in five years, notably with a successful global fragrance launch.

My skills cover a spectrumfrom Adobe Creative Suite and data analysis to leadership, emotional intelligence, and adaptability. As a Freelance Head of Brand, I continue to apply my expertise to clients like Rituals Cosmetics, Linus Bikes, and Ceft and Company.
In essence, I am a dynamic marketing professional with a proven track record of driving growth, fostering collaboration, and delivering exceptional results for globally recognized brands.

Expectations

Being in the machine room of a brand, driving awareness, growth with an entrepreneurial spirit. Leading team of passionate professionals through inter-departmental collaboration, creating a holistic brand message.