Growth Lead

Marketing & Advertising Professional Berlin, Berlin, Germany

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Summary

I am a Marketing Team Lead with 14 years of experience driving growth and acquisition across B2B and B2C sectors. I excel at planning campaigns across owned, earned, and paid channels.

Most recently at Maververse, I led a marketing team, managed a 450k budget, and executed web, social, and SEO campaigns, increasing domain authority by 3 points and organic traffic by 30%. I also focused on outreach (cold emails, backlinks, PR, partnerships) and cross-functional collaboration to boost brand growth.

Previously, as Senior B2B Marketing Manager at Qunomedical, I led the B2B team, developing multi-channel campaigns for Qunosuite, building the channel mix, and supporting tech stack implementation. At Scalable Capital, I built the GTM strategy for Spain (Broker app), secured partnerships, and localised the Austrian strategy, achieving a 200% increase in acquisitions in 3 months. I also managed budgets up to 1 M.

Earlier, as Marketing Head at Data IQ, I developed customer experience via ABM, drove brand rapport, and led digital campaigns, generating 22% revenue growth in the Education Services unit. My background includes Product Manager & Demand Planner roles at Penalty, Sales Account Management at Oracle, and Sales Tools Analysis at Nike.

I hold a Bachelor's in Business Management and have completed executive education in Digital Marketing and Marketing Metrics. I am fluent in Spanish, proficient in English (C1), and have working knowledge of German (C1 - currently studying). My key skills include analytics, detail orientation, and expertise in influencer marketing, brand management, social media, Google Analytics & Ads, product marketing, and people management.

Expectations

In my next role, I seek a challenging and impactful position as a Growth Lead where I can leverage my 14 years of experience to drive significant business growth. I am eager to join a dynamic team and contribute to a company that values innovation, data-driven decision-making, and a collaborative environment. I am looking for an opportunity to:
Develop and execute comprehensive growth strategies that align with business objectives.
Lead and mentor a high-performing marketing team.
Utilise my expertise in multi-channel marketing to optimise customer acquisition and retention.
Work cross-functionally with product, sales, and other departments to achieve shared goals.
Have a significant impact on the company's bottom line.

Continue to learn and grow professionally in the ever-evolving field of growth marketing.