Graphic Designer

Graphic Design Professional Lancaster, California, United States

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Summary

I worked on a Creative design team which included me as a dedicated resource for the Database Marketing Team where we designed emails, landing pages, social media assets, display ads, and many additional site assets for web and mobile for product launches as well as existing brands. Various campaigns such as new product launch, engagement, triggered, automated, ad-hock, win-back, cross-sell and more were developed from analytics and customer research.

Email Design + Technical Tasks:
- Design emails using existing key art or new art or a combination based on requirements.
- Review analytics with Database Marketing Team adjust design and marketing tactics as needed
- Email Template Creation + Custom email design with Figma
- Create elements for dynamic content

Social Media Ads + Content:
- Banner design
- Social Media Reels + Posts + updates (lifestyle, product shots + more)
- Special event posts: for internal sales network yearly sales convention
- New product releases
- Promotions for new brand or new product releases
- Ads for Google Ad Manager - GAM

Site Design Tasks:
- New page mockups for promotions or new brand or new product releases
- Use site data to create best seller pages or display top sellers
- Banners (static, animated, dynamic)
- Product mockups, Product bundle mockups
- New brand launch assets for site

Email Campaigns:
- Welcome email
- Early Engagement
- Lead + Customer Nurture
- Winback / Re-engagement
- Abandoned Cart
- Autoresponder/Automated
- New product announcement
- Newsletters
- Product Update
- Dedicated send email (emails to 1X, 2X buyers)
- Seasonal + Promotional
- Form submittal and purchase confirmation
- Upsell + Cross Sell Email

Print Design:
- Product guides
- Recipe guides for each brand
- Style guides for internal sales network yearly sales convention
- Large and small format printing for internal sales network yearly sales convention.

Expectations

I love social media ads and email design but have worked on a lot of additional projects that I found of value. If a company solves a problem or helps people live better then that would be ideal for me.