Field Marketing Specialist - Partner Manager

Marketing & Advertising Professional Bogota, Distrito Capital de Bogota, Colombia

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Summary

Field Marketing Specialist - Partners Manager in LATAM for Training and Certification
Jul 2022 - Present · 11 mos

I've worked with 12 AWS partners in LATAM to establish marketing strategies, and I have experience managing partners. I assist them in budget management, help them come up with new projects to fulfill monthly KPIs, and mentor them throughout the partner process. I stand out for having good relationships with all of the partners and for being extremely organized when it comes to their activities, due dates, and all of their projects.

- Management of Authorized Training Partners in LATAM (Brazil, México, Argentina, and Colombia) regarding their virtual, hybrid, and present events, marketing initiatives, shared public events, courses, and certifications.
-Management and assignment of marketing funds to the Select and Advanced Partners in LATAM.
-Email management for the training and certification account in LATAM and NAMER.
-Content review on the material for virtual events, Marketo email campaigns, and landing pages, social media content for LinkedIn and Facebook.
-Review and report management of the KPIs obtained by the Authorized Training Partners through Global Schedule and Tableau.
-Management and assignment of leads in the lead-sharing program for the Authorized Partners.
-Sales process and assignation of the special partnership packages to the Authorized Partners for AWS Events such as Summits.

Marketing Director, Cloud Practitioner
Teki · Full-time
Dec 2019 - Jul 2022 · 2 yrs 8 mos
Bogotá, Distrito Capital, Colombia · Remote

- Responsible for creating demand generation campaigns based on cloud computing, Amazon Workspaces, Database services, and consulting services.
- Ideation, writing, and content planning for the blog and the website
- Implementation of marketing activities such as organic and paid campaigns, webinars, new product launches, and account-based marketing initiatives (ABM) through LinkedIn and Facebook.
- Planning, management, and follow-up of the use of marketing funds received from Amazon Web Services.
- Email marketing campaigns with Zoho Campaigns tool.
-Management and segmentation of the clients, deals, and leads with Zoho CRM.

Expectations

I'm seeking for a company that will help me grow professionally and personally, one with a positive work atmosphere, prospects for advancement within the organization, favorable working circumstances, and remote work.