Experienced research and client success professional in CPG & digital media effectiveness

Summary

Experienced big data market research and client service professional. Proven ability to translate research into insights that drive business decisions and results. Demonstrated success in consulting and leading multi-functional teams for large budget engagements. Blend of technical and business skills with expertise in key research areas:
Digital and emerging media (Display, Video, Mobile, CTV/OTT, Social)
Sales lift, Ad measurement, Marketing spend effectiveness, ROI analysis
Attention and Viewability
Audience activation analysis
Traditional media effectiveness
Customer Success and Voice of the Customer
Consumer Packaged Goods (CPG)
In-store, in-market, and panel testing design and evaluation
First-party and Third-party data
Frequent Shopper/Loyalty Card Household Data, Syndicated Point of Sale (POS), and Consumer Panel Data

Expectations

Full time position assisting clients and internal teams to understand the effectiveness of advertising campaigns

Employment Preferences

Academic Degree

Experience

Skills

• Digital Media
• Emerging Media
• Advertising Strategy
• Vision
• Team Leadership
• Analytics
• Insights
• Ad Measurement
• Marketing Spend Effectiveness
• Attention
• Viewability
• Audience Activation
• Client Management
• Customer Success
• Campaign Performance
• Consumer Packaged Goods
• CPG
• Marketing Mix
• Coaching
• Mentoring
• C-Level Engagement
• Frequent Shopper
• Loyalty Card Data
• Syndicated Data
• Consumer Panel Data
• First Party Data
• Cross-Functional Team Leadership
• Account Management
• Digital Marketing
• Predictive Analytics