Ecommerce Merchandiser

Consumer Goods & Services Professional Richmond, British Columbia, Canada

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Summary

As a digital merchandiser in the footwear industry, I use product thinking to drive sales, improve customer experience, and optimize digital performance. I led a homepage redesign that introduced dynamic content and curated storytelling, resulting in a 13% YoY increase in average order value and a further 10% lift the following quarter. I analyze product performance across the lifecycle, conduct A/B testing, and collaborate with vendors and internal teams to execute data-informed merchandising and promotional strategies.

Previously, I worked as an Associate Product Manager in a high-growth SaaS environment, where I focused on user onboarding, engagement, and retention. I integrated CMS platforms, identity verification, and messaging tools to support two mobile apps, reducing cancellation requests by 80% and scaling membership from 4,000 to 10,000+ users.

I hold a Product Management certification and a dual degree in Business and Political Science. I bring an analytical, cross-functional approach to solving problems across digital retail and product platforms.

Expectations

I thrive in environments that encourage personal growth, ownership, and collaboration. I'm seeking a role where I can develop my skills under the guidance of experienced leaders while working alongside passionate, solution-oriented teammates. I value teams that challenge my perspective, promote peer-to-peer development, and trust me to take initiative and deliver meaningful results.