Director/VP Marketing

Marketing & Advertising Professional Atlanta, Georgia, United States

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Summary

Translating Go-to-Market Strategies into Stakeholder Value Through Innovative Enablement and Experiences

Customer-centric Global B2B SaaS Sales and Marketing Leader who identifies client needs and capabilities to cultivate go-to-market strategies and experiences that connect people through storytelling, delivers meaningful solutions to solve challenges, and initiates disciplined action plans to achieve high-percentage growth. Known for strategizing and executing world-class integrated marketing programs, customer experiences and partner relations, specializing in building high-performance teams with unsurpassed collaboration that drives brand awareness, demand generation, revenue growth, customer acquisition, and brand loyalty. Strategic thinker and innovative problem solver who leverages expertise to spark continuous improvement.

Grew GE Digital Grid business, producing double-digit pipeline and orders growth, boosting the win rate by 10% and achieving a 250% return on investment through integrated marketing programs while reducing costs by 20% over a two-year period.
Established sales enablement COEs within GE and Microsoft, consolidated processes and delivered training and tools that streamlined seller assimilation by 3 months.
Increased marketer/seller productivity 25% by creating a world-class sales enablement model that increased revenue and business insights.
Earned Seismic Experience Maker Award for shortening content delivery time from marketing to sales by 50% in three months; and was a multiyear recipient of GEs Commercial Excellence Award.

Expectations

With my years of global B2B SaaS experience, my diverse career has allowed me to do what I love, connect people through storytelling and help deliver meaningful solutions to solve people's challenges. I am focused on cultivating unique integrated go-to-market strategies and programs that align sales, partners and customer success to contribute to high-percentage growth, while finding ways to simplify processes and implement disciplined action plans.

The ideal role will allow me to bring my creative and innovative problem-solving expertise to spark continuous improvement.

I am motivated and aspired to improve the wellbeing of people and businesses so that they can reach their full potential by doing good and supporting and elevating those around me - to make a difference, to connect people and to simplify ways of working and to learn from my experiences.