Director of Product Marketing

Marketing & Advertising Professional San Francisco, California, United States

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Summary

My work at several, prominent financial technology and SaaS/PaaS companies, as well as previous work in the startup space, has allowed me to develop subject matter expertise of the FinTech/Payments, and AI industries. I've been able to successfully capture the voice of the merchant and focus on product messaging, positioning, competitor analysis, GTM strategy including 0-1 launches, content creation, and thought leadership, to both drive new merchant acquisition and scale merchant product adoption. Additionally, I've managed and mentored a team that recently has focused on improving the merchant onboarding and lifecycle experience for the products that I market.

Expectations

I'm looking for a Director level or equivalent role, ideally at a FinTech or AI company, where I can:

1) Either individually, or as the leader of a team, promote the voice of the merchant by creating ideal merchant segments, "right-to-play" product analyses, value-prop and product benefits messaging, packaging and pricing strategies, and channel partnership strategies through targeted research, merchant feedback, and close partnerships with both Product Management and Sales/Account Management.

2) Lead a team, or individually, bring new and interesting products to market, at scale, through 0-1 launch marketing.

3) Partner with key stakeholders (such as Sales, Marketing, Business Development, Partnerships, Sales Enablement, etc.) to increase the adoption and usage of current in-market products, and encourage merchants to try new products by helping to up-sell/cross-sell existing products.

4) As I've alluded to above, ideally, I would like to be able to manage and mentor a small team as I very much enjoy supporting and encouraging the growth of direct reports.