Director of Product Marketing

Marketing & Advertising Professional Seattle, Washington, United States

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Summary

Having crafted and executed go-to market product and communication strategies for disruptive technologies over the past 20 years, I have found that data-driven messaging, that connects with the voice of the customer, is everything.

I have been a co-founder and entrepreneur. I have developed communication, product, sales, and PR strategies for numerous startups. I know what it takes to bring a new product to market. Behind the success of all of it is articulating the why story of the product and its customers, the company, and its founder. This is what I do: develop the stories and execute the strategies that move products and companies from startups to market leaders.

As the co-founder of Excy, a company that creates portable home physical therapy bikes, messaging is targeted toward those with underlying health conditions, injuries, and disabilities, an otherwise ignored market. Since starting the company in 2015, I have sold thousands of units to consumers, hospitals, professional athletes, and physical therapy clinics.

As the co-founder of Buzz Builders, a public relations agency focused on early-stage venture-scale startups, I worked closely with founders to develop and execute unique marketing, product, and communication strategies, to position these companies as leaders in the fields of e-commerce, software, hardware, fitness, lifestyle, venture capital, and other industries.

My specialties:
- Content Marketing Strategy & Execution
- Data-Driven and Customer Narrative Development
- Product Market Fit & Planning
- Go-To-Market Strategies
- Public Relations
- Multi-Channel Marketing
- Organic Growth Hacking
- Project Management
- Customer Engagement & Success Management

I am passionate about bringing disruptive products and services to market. It is my mission to make sure these products are seen, invested in, and become new standards in their industries.

Expectations

A mission driven, committed, action oriented company with innovative technology that will help shape the future of how business is conducted (create a better planet, give people time back, drive productivity, shape business outcomes, drive better places to work and more meaningful products for people to consume/use). Preference is AI oriented, amazing leadership team, a place where people work and play hard.