Director of Marketing

Marketing & Advertising Professional Houston, Texas, United States

Profile
Contacts

Summary

* 8+ years of experience in growth marketing, including 5+ years in startup environments.
* Focus on building conversion-centric funnels and leading a team to effectively tell stories about the brand, platform, and products.
* Expertise in driving new awareness through ad performance, ABM, and GTM initiatives, combined with data-driven campaigns.
* Own and implement the mix of campaign content strategy understanding all of our use cases, and target audiences for demand generation driving pipeline and funnel analytics
* Own and manage $650k+ budget and P&L for GTM strategy and develop/manage the leads pipeline
* Entrepreneurial mindset and ability to lead projects in a startup environment with executive presence and maturity.

Some of my career achievements include:

* Leading a team(5) to increase website traffic by 50% and conversion rate by 30% within 6 months.
* Developed and executed a successful ABM strategy that led to a 200% increase in pipeline and a 20% decrease in CAC.
* Launched a viral referral program that generated 10,000 new users in the first month.
* Built and scaled a successful influencer marketing campaign that generated more than $3M in revenue.
* Created a successful GTM strategy that resulted in a 30% increase in retention and a 25% increase in LTV.

Thanks for your consideration

Expectations

In my next role, I am seeking an opportunity to take ownership of the marketing strategy and lead a team. I am confident in my ability to develop and execute effective marketing plans and campaigns, and I am eager to bring my expertise and experience to a new challenge. I am particularly interested in working in cross-functional environments where I can collaborate with individuals from different departments and use my influence to drive impact. I am passionate about my work and I am excited to join an organization where I can make a meaningful contribution to the success of the company.