Director Market Research

Research Professional Piscataway, New Jersey, United States

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Summary

Strategic leader that excels at working with c-suite executives and key decision makers to implement data driven
approaches and advanced analytics programs for improving business performance. Expert at turning the voice of the customer into key metrics used for developing company strategy, priorities, and assessing the potential impact of changes on the bottom-line. Deep experience across industries including banking, telecommunications, software, insurance, pharmaceuticals, and media. Rare combination of seller, leader, and doer that works great in a start-up environment.

Trusted advisor that develops measurement frameworks and key driver analyses to identify priorities
for driving customer growth, retention, and profitability
Innovative strategist that sets analytical standards for business metrics, surveys, customer metrics,
operations metrics, and analytical deep-dives to ensure business goals are met
Problem solver that can take a difficult business problem (e.g., reduce customer attrition, increase per
customer profit, improve conversion rates) and break it into manageable pieces to solve
People developer that trains employees on measurement techniques and machine learning approaches
within organizations to improve decision making
Analytical leader that understands how to align database data models, with analytical and reporting
needs to make reporting more effective and efficient to maintain

Expectations

Working with business leaders to frame their needs and turn them into analytic projects that support effective decision making is the kind of work that I really enjoy and where I can add the most impact. In a market research setting it means selling work at the top-levels and then managing a team that executes the work for the client. I can work as a solo contributor if need be.