Digital Marketing Program Manager

Marketing & Advertising Professional Franklin, Tennessee, United States

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Summary

In my career, I've developed digital marketing strategy and operationally managed everything from a small publisher's e-commerce store to a nonprofit's 1.6M/year email program using enterprise marketing automation software. Most recently, I've specialized in digital marketing and lead generation for new business and talent for the Amazon Global Robotics org, where I grew their client base by 150% YoY.

Building connections with clients to understand and address their business needs is something I enjoy and am good at. It's one reason I was able to exceed all goals as a digital advertising manager, ultimately boosting sales from $30K/year to $1M over 2 years. I accomplished that by understanding my clients unique selling points, their audience and earning their trust as a strategic advisor.

Expectations

Seasoned digital marketing manager specializing in email marketing, lead generation, marketing program management and web content management. Demonstrated success in fostering customer relationships and collaboration across functions to identify needs and manage marketing programs and campaigns delivering innovative technical solutions that achieve strategic marketing objectives, enhance brand presence and grow the business.