Demand Generation, Marketing Specialist, Marketing Manager, Associate Marketing Manager

Marketing & Advertising Professional Hyderabad, Telangana, India

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Summary

With a Masters in Strategic Marketing and Communication from MICA, Ahmedabad, and a diverse professional background, I've carved out a unique path in the realms of marketing and business development.

In my current role at Amazon Web Services (AWS), I'm part of the Education and Skills team, where I've been instrumental in devising and executing demand generation strategies. Over the past 2 years, I've crafted a comprehensive Go-to-Market (GTM) strategy targeting segments such as Higher Education, Research Institutes, Ed-Techs, and Publishers across India. Through strategic alliances and meticulous planning, I've successfully generated a revenue pipeline exceeding $2.3 Million in Annual Recurring Revenue (ARR).

My achievements speak volumes about my ability to drive results. Within my team, I've achieved the highest launch rate of opportunities and significantly boosted AWS India Public Sector revenue by launching 87 opportunities, contributing $364K ARR. My role also involves closely analyzing market trends to craft targeted outbound campaigns that resonate with our audience and drive engagement.

Stakeholder management is at the core of my responsibilities. I work closely with various internal and external stakeholders, including Account Managers, Solutions Architects, Marketing teams, and Partners, ensuring seamless deal closure and customer satisfaction. My consultative approach in addressing organizational challenges and driving digital transformation has earned me the trust of customers and stakeholders alike.

Prior to my role at AWS, I spent 3 years in business development at an ed-tech startup, where I honed my skills in identifying market opportunities and forging strategic partnerships. Additionally, my involvement in marketing projects with firms like UpGrad and Weiden+Kennedy showcases my versatility and proficiency in executing diverse marketing initiatives.

Moreover, my innovative mindset is exemplified by my patent for Smart Dividers for Road Traffic Congestion Control, underscoring my commitment to leveraging technology for real-world problem-solving and contributing to the advancement of smart city initiatives.

Overall, my professional journey is characterized by a blend of strategic thinking, entrepreneurial spirit, and innovation, positioning me as a dynamic and accomplished professional in the field of marketing, business development, and innovation.