Data Scientist
Summary
Led campaign measurement by designing an A/B experiment to test hypothesis around audiences, ad formats and incentives leading to an increase in product conversion metrics
Collaborated cross-functionally with Engineering & Marketing teams and implemented automated attribution dashboards that monitor KPI metrics, trends and provide strategic insights
Initiated and launched an email marketing campaign that led to a stat-sig lift of 2.1% in payments volume
Uncovered insights about consumer behaviors by performing Retention, LTV and clustering analysis
Created strategic target audience using a Lookalike model that proved a 2% incremental lift in metrics
Propagated & implemented Facebook Brand lift Study to understand the impact of Ads on Brand sentiment metrics using the AIDA approach; Presented learnings & recommendations to the marketing XFN partners
Expectations
1. Direct impact on the consumers with my work
2. Learn and grow in my professional career
3. Collaborative and inclusive culture
Employment Preferences
Expected Base Salary
**0,000 USD
Academic Degree
Experience
Total Professional Experience
Big-Tech Companies
Skills
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