Content marketing manager

Marketing & Advertising Professional Scottsdale, Arizona, United States

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Summary

Humans cannot resist real stories. And when a company creates a narrative that informs and inspires -- a true content journey -- readers follow your breadcrumbs to anywhere you like.

I have been doing content marketing since 2004, building on a journalism career that began in the 90s. I've built sites from scratch and improved existing ones for big companies as well as for smaller firms, most of which had enterprise and/or software development audiences. I've demonstrated an enviable ability to design and continuously evolve content strategies that support marketing and engagement initiatives over the short- and long-term, including developing metrics that determine which methods work for the brand and why.

Or in English: I tell stories that attract readers and benefit the company.

Expectations

Editorial oversight where I define and build a content journey. I expect to work with subject matter experts, marketing colleagues, clients, and other stakeholders to set shared goals, decide how best to achieve them, and measure our success.