CMO / Head of Marketing / Deputy CEO / Project manager

Summary

Positions:
CEO of digital agency
IT Project manager (International dating site / CPA dating network)
Head of marketing (B2B/B2C) (Event industry)
CEO (pet project) / Demium startups incubator
Head of marketing and sales (B2B/B2C) (Tourism)
Achievements:
International dating site (NDA)/CPA dating network (NDA):
increased revenue on 1-3% per month due to integration of users' birthday greetings;
increased revenue on 1-2% per month due to integration functionality of short videos (like Instagram stories);
increased ROI on 0.5-1% due to launching loan function for users;
received 12 live reviews and expanded the Youtube channel by launching "credits for video reviews" functionality;
registered 5 advertisers in the affiliate network and increased income by 2%.
Event industry:
increased lead generation from the CPC channel by two times due to the redistribution of the budget and disabling non-conversion announcements/keys;
increased direct traffic by 30% (conversion rate by 6%) due to offline activities;
Facebook channel launched from scratch. Reduced the cost of a lead from 20 to 50% (compared to previous results) due to testing placement, more precise setting of targeting and loading of the customer base;
increased lead generation by 44% with referral traffic due to placement on our target audience resources (banners, articles);
established partnership relations with such TOPs of the market as: Rabota.ua, EBA, Edipresse, Business Radio Group;
improved the quality and speed of the sales department by improving CRM and finding errors in the sales business process.
Tourism:
formed / headed the marketing department after 8 months of work as a junior specialist;
drawn / implemented business processes in the office, arranged work between departments;
integrated into the CRM market leaders Binotel, Unisender, Jivosite.
took the initiative: implemented scripts for the sales department and a sales plan, to control its implementation. The average conversion rate in the sales department increased by 4% during trial period;
reduced the cost of the lead through the CPC channel by 50%;
increased loyalty cold customers base via e-mail channel, achieved lead generation on a permanent basis;

Expectations

Looking for projects with:
- friendly team
- professional growth

Employment Preferences
Academic Degree
Experience

Total Professional Experience

7 years
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Contacts

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