Chief Marketing Officer

Marketing & Advertising Professional Baumschulenweg, Berlin, Germany

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Summary

A Marketing strategist with a keen interest in marketing technology. I create growth through lightweight marketing and strategy transformation.

A growth strategist and marketing leader with over 18 years of experience, I specialize in driving measurable results through data-driven decision-making and innovative strategies. My career has been marked by a proven track record in scaling businesses and enhancing profitability through a blend of performance marketing, leadership, and strategic growth initiatives.

During my time at a tech company focused on the entertainment sector (and working both B2B and B2C campaigns), I led a transformation that resulted in a 500% MRR growth within just 12 months by implementing a Product-Led Growth strategy, refining our pricing approach, and expanding our market reach across six languages in 12 countries.

At a UK focused consumer services company in the finance sector, I delivered a 281% increase in ROAS through diversification and rigorous testing of acquisition channels,
With a global financial client, I played a pivotal role in generating an additional 34 million in revenue through a strategic customer retention program.

I've built and led high-performance teams, established digital departments from the ground up, and consistently exceeded revenue targets, as evidenced by my time at the strategic marketing and advertising agency, WFCA, where I grew the digital business to 8 million in revenues with a 1.8 million profit in just two years. My approach is underpinned by Messick's psychological contracts, which I use to cultivate cultures of accountability, innovation, and trust, empowering teams to excel.

My experience with global brands like Harrods, New Look, and agencies like Jellyfish, Digivate, and Crealytics has honed my ability to navigate complex market dynamics and deliver exceptional value to both B2B and B2C companies. I combine this with a hands-on approach that blends data, creativity, and leadership to drive tangible outcomes.

If youre looking for a growth partner who combines strategic vision with tactical execution to unlock your companys potential, let's connect. Whether it's leading high-impact marketing initiatives, driving revenue growth, or building cohesive teams that deliver results, I bring the expertise and leadership to help you scale efficiently and effectively.

Expectations

I am looking for a company where I can make real change and get growth, whether a startup or existing company - somewhere I can really push growth through marketing and growth strategies with the ability to lead a (small) team.

I prefer companies that are focused purely on performance, on getting growth and who are open to test and learn strategies.