Chief Marketing Officer

Marketing & Advertising Professional Singapore, Singapore, Singapore

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Summary

HEAD OF MARKETING, BRANDING & COMMUNICATIONS
Build Brands Grow Market Share Drive Transformation

Over 25 years of experience in developing forward-looking regional marketing, branding and communications strategies for various industries, including global HR powerhouses such as Randstad and Robert Walters, and earlier in MTV Asia and Singapore Tourism Board.

Adept with using industry-leading digital marketing and sales tools, piloting and incorporating initiatives using AI and marketing tech that significantly increases efficiency and productivity in workflows and sales processes. Propelled the most recent two companies to number 1 position in terms of market share.

Experienced in demand and lead generation, customer acquisition and retention, resulting in strong sales growth and ROI. Adept at utilizing corporate communications, thought leadership, PR, strategic partnerships, events, and sponsorships to successfully launch new products and services, and expand market share.

Strategic business partner to senior business stakeholders and sales leaders by leading cross-functional innovation and transformation initiatives to unlock growth opportunities. Extensive experience working within a matrixed environment aligning business goals, strategy, and delivering impactful outcomes.

Emphatic leader having assembled and led high-performing teams and digital transformation projects within the marketing and communications function across Southeast Asia and Greater China.

Active keynote speaker having presented in many marketing forums on various topics, particularly on digital disruption and driving efficiencies in Marketing & Comms with AI. Effectively bilingual in spoken and written English and Chinese. Member of the PRCA APAC Reputation Group.

Expectations

A place where I can add value with my expertise, background and skills; an employer that is open to changes and are excited about growth; I'd like to work for leaders who are open-minded, fair, objective, have an appetite for risk, and can trust me enough to give me autonomy to do my job, propose and drive change.