Associate Product Manager

Product Management Richmond, British Columbia, Canada

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Summary

As an Associate Product Manager in a high-growth SaaS environment, I led initiatives that improved user onboarding, engagement, and retention across two mobile applications in the limited-release consumer goods space. I collaborated cross-functionally to execute "surprise and delight" campaigns, integrated tools like CMS platforms, identity verification, and messaging systems, and ensured compliance through KYC protocols. My work helped reduce cancellation requests by 80% and scaled membership from 4,000 to over 10,000 users within two years.

Building on this foundation, I transitioned into a digital merchandising role in the grocery eCommerce space, where I applied product thinking to enhance the customer experience. I spearheaded a homepage redesign that leveraged dynamic content and curated product storytelling, resulting in a 13% year-over-year increase in average order value, with an additional 10% lift in the following quarter. I conducted product performance analysis across its lifecycle, led A/B testing on email campaigns, and collaborated with internal teams and vendors to optimize merchandising and promotional strategies.

I hold a Product Management certification and a dual degree in Business and Political Science. With a strong analytical foundation, cross-functional leadership experience, and a user-centered mindset, I bring a balanced approach to solving product and business challenges across digital platforms.

Expectations

I thrive in an environment that fosters personal growth and encourages taking ownership of responsibilities. My ideal team comprises of passionate individuals with a focus on problem solving and team development. I value collaboration with peers who challenge my perspective, driving me to explore different angles. Simultaneously, I appreciate when my team places trust in my abilities to deliver results.