Analytics, Insights, and Customer Success in advertising effectiveness

Summary

Leads client-facing consultations to advertisers, consumer platforms, and digital publishers on the insights of advertising effectiveness. Drive the management of large analytic engagements and projects to measure the performance of clients digital and media advertising, attention, viewability, audiences, and sales lift. Provide recommendations, and deliver thought leadership to position solutions. Leads an applied data science team with a mix of client engagement responsibilities, analytical expertise, and serving as a product/industry expert to external and internal stakeholders.

Expectations

Analytics, insights, and customer success role to assist clients and internal product teams in driving their business goals

Employment Preferences

Academic Degree

Experience

Skills

• Customer Success
• Client Management
• Account Management
• Advertising Effectiveness
• Analytics
• Insights
• Marketing Strategy
• Digital Marketing
• Cross-Functional Team Leadership
• Campaign Effectiveness
• Display
• Video
• Mobile
• CTV
• Social
• Sales Lift
• Consumer Platforms
• Consumer Package Goods
• CPG
• Team Leadership
• C-Level Engagement
• Attention
• Viewability
• Marketing Spend
• ROI
• Syndicated Data
• Consumer Data
• First Party Data
• Third Party Data