Analytics, Insights, and Client Success in advertising effectiveness

Summary

Big data research and client-centered leader with proven success in translating research into insights and meaningful solutions that drives digital advertising strategy. Excel in fast-paced, intellectually rigorous environments by learning new technologies and methodologies, acquiring new technical skills, and empowering team members to achieve shared goals and objectives. Create significant investments around project deliverables, developing team members, and valuing the voice of the customer to enhance product methodologies/feature improvements to drive customer success. Oversees advertising research projects from start to close by managing cross-functional team members, resources, plans, analytics, and insights to deliver measurable and actionable business results.

Expectations

Analytics, insights, and customer success role to assist clients and internal product teams to understand the effectiveness of advertising campaigns

Employment Preferences

Academic Degree

Experience

Skills

• Advertising Effectiveness
• Ad Measurement
• Team Leadership
• Analytics
• Insights
• Digital Media
• Emerging Media
• Display
• Video
• Mobile
• CTV
• OTT
• Social
• Sales Lift
• Marketing Spend Effectiveness
• ROI Analysis
• Campaign Performance
• Attention
• Viewability
• Audience Activation
• Traditional Media Effectiveness
• Customer Success
• Voice
• The Customer
• Digital Advertising Strategy
• Client Management
• Marketing Mix
• Consumer Packaged Goods
• CPG
• In-store
• In-market
• Panel Testing Design
• Evaluation
• Coaching
• Mentoring
• Cross-Functional Team Management
• C-Level Engagement
• Frequent Shopper
• Loyalty Card Household Data
• Syndicated Data
• Point
• Sale
• POS
• Consumer Panel Data
• First Party Data
• Third Party Data