Director of Marketing

Job Description

Candidate must be US-based

5- 10 years of experience at high-growth, fast-paced B2B SaaS/ enterprise marketing

Start-up experience preferred

Must demonstrate experience in increasing the number of leads and the conversion rate of leads to sales opportunities in their CV

Built $10M+ pipeline of marketing qualified leads in the past

About Rwazi

Enterprise & Advertising

USA

10-50 employees

Rwazi is a market intelligence platform that provides companies with actionable data from emerging markets on who is buying what, for how much, from where, when, and why, to help them drive revenue and expand. Rwazi utilizes a network of consumers, called mappers, spread across 50+ countries in Africa, Asia, and South America to collect data from their localities, empowering leading multinational companies around the world to better understand their consumers and grow their businesses in emerging markets. A Techstars portfolio company, Rwazi is an early-stage B2B SaaS startup that just raised a seed round. With an existing customer base that already includes global Fortune 500 companies and leading consulting firms. By providing access to accurate on-the-ground data, Rwazi hopes to enable consumers, employees, and corporations around the world to reach their full potential.
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What we are looking for

Rwazi is seeking an experienced Director of Marketing to join our team at an exciting time of growth. As a Director of Marketing for demand generation, you will be responsible for driving pipeline and revenue growth by developing and executing multi- channel integrated marketing campaigns to generate leads and the sales pipeline. You will work closely with the founding team and be responsible for defining our full-funnel demand generation strategy, identifying ways to improve conversion, engagement, and retention metrics, and building customer personas and journeys. We are looking for a candidate who is passionate about marketing, has a proven track record of contributing about 25-30% to the sales pipeline that focuses on new customers, and meets the common KPIs for this role.
What does the job involve

Lead Rwazis marketing efforts, focusing on full-funnel demand generation

Develop and execute multi-channel integrated marketing campaigns to generate leads and the sales pipeline

Develop customer personas and customer journeys

Create engaging and effective content to build brand awareness and drive customer acquisition, engagement, and retention

Conduct A/B test campaigns, experiment, and identify tactics to improve conversion

Continually monitor, analyze, and report campaign success to senior leadership

Define messaging and implement go-to-market planning of new products and service

Partner and ensure operational alignment with product and sales to develop and implement marketing strategies for overall business and account-specific marketing campaigns

Own relationships with external advertising, PR, and marketing agencies

Common KPIs for this role:

Increase website traffic and conversions

Increase the number of leads and the conversion rate of leads to opportunities

Increase the number of new customers and revenue generated from new customers

Improve the ROI of marketing spend

Improve customer acquisition cost (CAC) and customer lifetime value (CLTV)

Qualifications

Must-haves:

Minimum of 5 years of experience and maximum of 10 years

Proven track record of contributing about 25-30% to the sales pipeline that focuses on new customers

Previous experience at high-growth, fast-paced B2B SaaS seed-stage startups

Prior experience in B2B SaaS

Experience working with remote teams

Expert in inbound and outbound marketing tactics, digital marketing channels and tools, and content creation

Strong ability to translate data into actionable insights

Experience developing and executing go-to-market strategies for new products and services

Familiarity with HubSpot

Familiarity with SEO best practices and content optimization

Strong persuasive oral and written communication skills, with the ability to get buy-in and resources from leadership and cross-functionally

Collaborative, highly motivated, organized team player with strong project management skills

Shares our vision to help people around the world reach their full potential and can inspire and motivate diverse talent.

Based anywhere in the US and willing to work remotely.

Nice-to-haves:

Prior experience in B2B Data Analytics companies

Experience owning relationships with external advertising, PR, and marketing agencies

Familiarity with design tools such as Adobe Creative Suite, Sketch, or Figma

Benefits

80th percentile cash compensation for seed-stage startups with plenty of room to grow after Series A

Generous stock option package commensurate with responsibilities

Health, vision, dental

Pariti Talent - Director of Marketing

Work in United States

Employment Options

Base Salary

100 - 150 USD

Professional Experience

Skills

• B2B Data Analytics
• SEO
• Hubspot
• Adobe Creative Suites
• Sketch
• Figma