Digital Performance Marketing Manager
Job Description
A digital marketing agency helping scale D2C brands is looking to hire a performance marketing manager with a successful track record to drive revenue, user acquisition and brand awareness.
Responsibilities:
- Creating and executing a strong performance marketing strategy and execution plan
- Launching and managing performance marketing campaigns on Google AdWords, Facebook, LinkedIn etc. for various clients
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid media channels
- Media planning for all campaigns
- Developing and implementing e-mail marketing campaigns in line with the brand plans and business priorities
- Identifying trends and insights and optimizing spend and performance based on insights
- Working closely with digital marketing team to brainstorm new and innovative growth strategies
- Building and executing a robust creative, digital, performance, branded content strategy to reach target audiences at scale to drive growth across website and e-commerce platforms (Amazon, Flipkart, etc.) at optimum costs
- Building and optimizing content for marketing campaigns for customer acquisition, customer experience and brand engagement
- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
Requirements:
- 1 + years of experience in digital marketing
- Proven experience in handling e-commerce campaigns on Facebook and Google
- Experience with LinkedIn, Facebook and Google Adwords
- Excellent understanding of digital marketing concepts and best practices
- Experience with email campaigns and marketing on e-commerce marketplaces will be preferred
- Knowledge of google analytics and attribution set up for campaigns
- Excellent communication skills
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Work in India
Employment Options
Required Academic Degree
Professional Experience
Skills
- Digital Marketing
- Performance Marketing
- Media Planning
- E-mail Marketing
- Google Adwords
- E-Commerce Campaigns
