Brand lead
Summary
Hi,
Nice to e-connect.
I, Mahadev. Srivatsa, am currently employed as Head- Marketing (Mobile) at ASUS Ind Pvt. Ltd.Spearhead the entire gamut of Marketing Communication involving Mainline, Digital, PR, Influencer, On-ground, Channel and Social for the entire portfolio of ASUS Mobile.
Have handled brands at both ends (ad agency & corporate marketing) and more importantly championed brand launches across an interesting and diverse mix of industries ranging from Auto,Fmcg, TV, Real estate, Lifestyle, Fashion,Telecom (Idea 4G and Idea VoLTE) and now ASUS ROG Phone II.
At most of my previous assignments eg Vodafone-Idea, H&R Johnson and Haymarket SAC, have handled their respective flagship brands.
During my stint in Advertising (Client servicing) Contact prior to Marketing, have successfully led many exciting new launches and managed brands across categories too. SAB TV (Media) Contact Danone Fundooz &Agrotech foods (FMCG) Contact Mahindra Xylo (Auto) Contact J.Hampstead (Fashion& Lifestyle) Contact RBI, Bank of India (Banking) Contact K Raheja (Real estate) are some of the key brands that were managed by me. ContactContact Overall have an experience of 12 years, from June 2008 till date.
Given the scale of marketing activities, always wanted to make a career in sectors like FMCG, Foods and Beverages, Auto ,Media, FMCD, Retail etc. ContactContact Find the new age streams of app/content marketing and e-commerce also equally exciting.
Looking at the above sectors for a role that gives me greater exposure, challenges and more decision making authority. Even though my current role has given me good exposure in digital, find it lacking from an overall scale perspective. In addition to that, the current global situation has unfortunately endangered my job.
Attached is my resume. In case of similar opportunities at your end, kindly let me know of the way forward.
Thanks & Regards,
Mahadev
Expectations
Better prospects, Good learning curve, Responsibility and decision making authority, Transparent company culture, Work-Life Balance
Work in India
Employment Preferences
Expected Base Salary
*,*86,000 INR
Academic Degree
Experience
Total Professional Experience
Skills
- 360° Launch Campaigns
- Brand Strategy
- Planning
- Digital &social Communication
- Media Buying
- Planning-digital &ooh
- ATL
- Btl Campaigns
- Influencer &content Marketing
- Consumer Insights& Research
- Brand Activations
- Events
- Retail
- Showroom Visibility
- Internal Communication
- Agency
- Vendor Management
- Sponsorship
- Tie- Ups
- Barter Deals